They Like 'em...hey Mikey!
Editor’s note: This entry comes from Fawn Spady, the chairwoman of the American Center for School Choice
Q: What ever happened to Little Mikey from the 1972 Life cereal ad? —David Hooper, Mount Vernon, Tex. A: John Gilchrist, 44, appeared in over 250 commercials; now he’s on the other side of. Since I really do like everything, it’s probably a good idea to feed this Mikey anything that you suspect is good, but want to make sure it’s not surprisingly nasty. Because then if I hate it, you can scream “he hates it! Hey Mikey!”, and avoid that product. Address available upon request for anyone who wants to send me free food. It’s guys like you Mickey Oh what you do Mickey, do Mickey Don’t break my heart Mickey! Oh Mickey, what a pity, you don’t understand You take me by the heart, when you take me by the hand. 5.0 out of 5 stars 'Hey Mikey, they like it' June 3, 2015. Size: 6.61-Pound, 25 L Verified Purchase. These are great, I've been using pond sticks for years. I ordinarily don’t like commercials. I do like it when they try to be at least entertaining This commercial stayed in pop culture for over 40 years now. This Life cereal commercial appeared in 1972 and ran until 1984. I grew up watching Mikey’s brothers trying to get their brother who hates everything to eat the supposedly healthy Life.
This past week, I spoke to an “Introduction to Teaching” class at Green River Community College just south of Seattle.
I was asked to speak by a teacher who had been following the work my husband and I have done over the past 17 years to bring education choice to Washington State. She had already shown her students the movies “Waiting for Superman” and “The Lottery.” Interesting.
I thought it might be fun to take the pulse of these future teachers. Has anything changed here over the past four years that we have taken a hiatus from our education choice work? We have a liberal president in the White House who supports charter schools. Many high-tech leaders in Washington have dipped their toes in the water of education reform by lobbying the legislature for small reforms. Schools haven’t improved. The state budget is a deficit mess. Teachers union credibility has been damaged by strikes and their irrational unwillingness to consider merit pay.
They Like 'em..hey Mikey Movie
Were future teachers going to be open to the possibility of education choice?
I began my presentation with a quote from one of their heroes, Steve Jobs:
I believe very strongly that if the country gave each parent a voucher … several things would happen. Number one, schools would start marketing themselves like crazy to get students. Secondly, I think you’d see a lot of new schools starting … I believe that they would do far better than any of our public schools would. The third thing you’d see is … the quality of schools again, just in a competitive marketplace, start to rise.
They were receptive. As in the old Life cereal ad, I thought to myself, “Hey, Mikey! They like it!”
I summarized our 14-year battle, gave out union dues statistics and showed them education choice Web sites from around the country. The online maps showed the spread of choice programs nationwide and provide a stark contrast to the absence of choice in Washington State.
I also showed them how their future union is willing to break campaign laws and use their money to keep them from having choices, merit pay and removing ineffective teachers.
In the end, they wanted to know what they could do. We talked about the importance of elections and picking candidates wisely based on information and not party. I told them not to let “the blob” lie to them or the public, and to help spread the truth about education choice among their friends and family. I told them that when they become teachers they need to hold their union accountable, even though it will be hard.
They Like 'em..hey Mikey Song
I feel hopeful. We will have to see how the 2012 election goes in Washington State.